Shea Homes, Trilogy
La Quinta, California

In 2004, Shea Homes, the largest privately-owned builder in the US, introduced its Trilogy brand of exclusive golf course communities.
From conception to marketing launch Shea required an integrated team approach between developer, sales and marketing teams, architects, interior designers and planning firms. This has been an incredible process repeated for nine Trilogy communities in five years, and has resulted in the finest active-adult resort community brand in the US. Shown here is the Trilogy at La Quinta Tour Center and lifestyle display graphics.