CASCADIA A 6500 acre community being developed for the “green economy” south of downtown Seattle. The community has been planned to appeal to a lifestyle rich in arts, culture and education as well as provide thousands of employment-based opportunities in an incredible natural environment. The positioning and brand identity have been created, and the initial lead generation marketing program is now in progress through 2009 into 2010 when the first phase of 350 homes is expected to launch. A 5,000 sf ft Discovery Centre is under construction and co-designed in partnership with False Creek Design in Vancouver, Over 18 years in planning, this visionary community will be a sustainable model community for the Pacific Northwest region and perhaps even the world.
BAYSHORE This was another example of a pre-sell program thriving in a tough economy. When the Japanese developers hit the wall due to international financing issues in 2000/ 2001, the future of Bayshore Phase 2 was in question. These were the most expensive towers to go to market of a multi-phase project that now graces the entrance to Stanley Park in Vancouver. The challenge of pre-selling over 60 million dollars worth of condos in a 3 month period was done exclusively by appointment only, and marketed across Canada with an award-winning advertising campaign and dramatic on-site signage. They met their sales deadline in the prescribed time frame, and Bayshore Gardens continued towards completion.
THE CONCORD In partnership with developer T Jones Inc. and Bowman International Real Estate Marketing, the marketing program for this popular Seattle condo high rise was unprecedented for the time and created big buzz and immediate sales. Incredible three dimensional hoarding a full city block long created enormous attention as well as a sales-driven presentation center plan (that has since been copied by many others) that won industry accolades and awards including Best Attached Community from the US National Home Builder’s Association.
HEADWATERS CLUB Creating market demand in a saturated market is going to be the key to selling out Phase 1 of Headwaters Club. An innovative live/work condominium community in South Surrey that will bring an unconventional and much needed alternative to commuting and provide more quality of life. As marketing consultants, we reviewed the architectural plans in the early stages of design and were able to make marketing-driven suggestions that speak to the target market’s needs and wants. Also, just as important as the suite design enhancements and additional lifestyle amenities, Headwaters Club will be providing “sweet spot” pricing in a competitive market. This will increase its attractiveness to the pent-up first time buyer market who are anxious to buy, but are waiting for the right project. WINNER! Gold Georgie - 2009 - Best Brochure.